pastone donuts
A playful donut ordering experience designed to make choosing, customizing, and enjoying your favorites feel effortless.
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Problem
Many local bakery websites rely on outdated layouts, cluttered navigation, or limited online ordering options, making browsing and purchasing more difficult than necessary.
solution
Design a modern e-commerce website for Pastone Donuts that makes ordering specialty donuts simple, enjoyable, and visually engaging. The experience emphasizes quick ordering, intuitive navigation, and a playful brand identity while helping users easily browse products, customize orders, and complete checkout.
research & planning
Design Objectives:
The design focused on creating a fast, visually engaging ordering experience that makes browsing and purchasing feel effortless. By prioritizing intuitive navigation, clear product organization, appealing imagery, and a streamlined checkout process, the experience encourages users to quickly find their favorite treats while reinforcing Pastone Donuts' fun and welcoming brand identity.
key ux decisions
Prioritized Visual Browsing:
Large product imagery allows customers to quickly compare flavors without relying on lengthy descriptions.
Simplified Navigation:
Products are organized into intuitive categories to reduce decision fatigue.
Donuts & Donut Holes
Boxed Donuts
Baked Goods
Coffee
Other Drinks
Smart Upselling:
Recommended pairings, such as additional donuts or coffee, are presented naturally within the ordering process instead of interrupting it.
Streamlined Checkout:
A simplified checkout flow minimizes distractions and keeps users focused on completing their purchase.
visual design
Design + Accessibility Considerations:
I created a cohesive visual design system to bring the playful personality of Pastone Donuts to life across the app. The system includes custom logos, typography, color palettes, icons, buttons, and chips, establishing a consistent visual language that keeps the experience fun, approachable, and easy to navigate.
High-Fidelity Wireframes:
I transformed the early concepts into a high-fidelity ordering experience centered around prioritized visual browsing, simplified navigation, smart upselling, and a streamlined flow. The screens guide users from selecting a pickup or delivery location and browsing the menu to customizing products, discovering relevant add-ons, and reviewing their order. The experience concludes with a clear confirmation screen that provides preparation progress, estimated ready time, order details, and location information—keeping users informed every step of the way.
reflection
Designing Pastone Donuts allowed me to explore how thoughtful UX and strong visual branding can work together to create an enjoyable ordering experience. By simplifying navigation and emphasizing high-quality visuals, the final design balances personality with usability while making online ordering fast and intuitive.